Manager / Sr. Manager, Marketing

Firework is the world’s leading unified video commerce platform that empowers its global partners to personalize the customer experience and engagement at scale. Firework bridges the offline and online for a robust omnichannel immersive brand experience cultivating a deeper emotional human connection between our partners and their end consumers. We are customer-centric and inspired to win together offering total solutions with endless possibilities to help our customers increase purchases and conversions using the power of video. At the heart, we are a global and diverse team of “SuperSpark” creators, entrepreneurs, life-long learners, and data geeks driven by the future of authenticity to transform commerce. Firework has raised over $235M to date, with its latest Series B round led by SoftBank Vision Fund 2. Come reimagine the online customer experience with us.

Summary

Firework is a global start-up in high-growth mode. This role will involve collaborating with key stakeholders and content creation partners to develop, test, and optimize the content and messaging. This person will lead the development, execution, and assessment of innovative, results-oriented marketing initiatives, including B2B content marketing and digital marketing for the Japan market to maximize our inbound leads and opportunities.

What you’ll be doing

• You will be responsible for developing and leading demand generation and marketing strategies and programs that your team will execute
• You will work closely with Firework’s leadership, and each team leads to develop and implement marketing strategies and tactics that drive revenue and align with the company's overall goals and objectives.
• You will collaborate closely with cross-functional teams, including sales, product management, account management, and executive leadership, to align marketing efforts with business objectives and drive measurable results.
• Develop a content strategy that aligns with our target audience's needs and supports lead generation and thought leadership efforts.
• Collaborate with internal subject matter experts and external agencies to create compelling content, including whitepapers, blog articles, case studies, videos, and webinars.
• Build and nurture our brand identity, ensuring consistent messaging and positioning across all marketing channels.
• Develop messaging frameworks and value propositions that resonate with our target audience.
• Generate high-quality leads and optimize conversion rates throughout the customer journey.
• Define key performance indicators (KPIs) and establish reporting mechanisms to measure the effectiveness of marketing initiatives.
• Utilize data-driven insights to optimize marketing campaigns, improve ROI, and make data-backed recommendations to the JP team.

We’ll be excited if you have

As a hybrid office-centric company, we are looking for candidates in Tokyo Area.