Description and Requirements
Employer : Lenovo Japan, LLC Work location : Akihabara UDX (Tokyo); (3 onsite and 2 remote days in a week could be applicable) Smoking : Not allowed in the office, but smoking room is available in 5th floor of Akihabara UDX Employment condition : Permanent Staff (Probation period : 6 months) Expected salary : Depending on the current salary and experience, we would make our decision Overtime allowance : Not applicable Working hours : 9 : 00-17 : 45 (Rest time : 1 hour (12 : 00-13 : 00)) Holidays : Saturday, Sunday, national holidays, year-end holiday, established anniversary day, special holiday, and compensatory holiday Social insurance and benefits : Comprised of Pension, Health, Unemployment and Worker's Accident Compensation, Defined-contribution pension, property accumulation savings, Lenovo employee group life insurance, etc. ■ About the organization and team
- Japan eCommerce team are responsible for the all direct business (Lenovo Japan, NEC Personal computers, Lenovo Enterprise solutions) targeting consumer and small / medium business. Sales routes are mainly online but includes telesales, retail CTO sales, retailer sales and dealer sales.
- Total team FTEs are around 60 members. Also, over 100 non HC employees works for this team.
- Basic Organization structure of this position as follows
- Manager : Ecommerce Director
- Subordinates : 4
- Number of Peers : 4
Job Description
Develop entire marketing strategy and conduct executions to drive direct business, working with GM, peer team members within direct team and peer segment marketing / sales team.Marketing focus are as followsDemand generation for target customers, BtoB and BtoC. Conduct not only traditional media but also expected to deliver the new approach.Elaborate the joint marketing approach with key alliance partners such as Intel, AMD, Microsoft so on. Also expected to expand the partnership.For BtoB business, develop effective and efficient customer life cycle management in acquisition, development, and retention.Manage and develop digital marketing teamLead and organize entire marketing process working with SOP, 4P and each Route owner to support and drive entire direct businessPossible Career Path
Take over ecommerce GM positionRotate to 4P, SOP, and Lead of route ownerTransfer to key position in Japan marketing teamExperience Must Have :
Both BtoB and BtoC Marketing management experience in foreign affiliated companiesDigital marketing experience (Performance marketing : Needs to check the ROI while placing advertisements)Lead acquisition and nurturing experience utilizing marketing automation toolAnalytical experience of digital marketing and ecommerce analysis using google analytics etc.Nice to have :Social Media MarketingeCommerceSales experienceDigital marketing in PC / IT industry ■Skills Must Have :Self starter even in ambiguous circumstancesStrong commitment for businessStrong analytical and problem solving capabilityMiddle Class Excel efficiencyBoth English and Japanese FluencyNice to have :Knowledge about PC industry and PC itselfLogical thinkingMBA Additional Locations :Japan - Tōkyō - Chiyoda-KuJapanJapan - TōkyōJapan - Tōkyō - Chiyoda-Ku