Marketing Planner - Super Market OMO/DX Business Department (C&M)

Description

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Business Overview

Rakuten Mart, Rakuten's warehouse-based online supermarket business, is a new business model that combines the market of a major retail chain with the agility and localized merchandising of a small, independent store.
By leveraging the unique characteristics of this business model to offer an innovative product lineup, we aim to revolutionize the domestic food distribution market and create a more valuable society for both users and producers. Within the general consumer distribution market, the food distribution market, in particular, has been slow to adopt e-commerce and digitalization.
Rakuten aims to promote the e-commerce and digitalization of food distribution by advancing its online supermarket business, thereby empowering society through food distribution reform.This position offers the opportunity to participate in the expansion of this business with the goal of establishing a leading position in Japan.

Department Overview

You will be responsible for the marketing of "Rakuten Mart," an online supermarket that handles fresh food and daily necessities.

- Mission within the Business:
By leveraging Rakuten's data sources, you will formulate mid-to-long-term marketing strategies and plan and execute short-term promotional measures to acquire and nurture customers.

- Mart Planning & Marketing Section, Promotion Execution Group:

I will leverage all marketing channels to develop and execute user acquisition and retention plans aimed at achieving sales targets, while ensuring the stable operation of marketing activities. As our team is lean, I will handle a wide range of tasks across all phases of the PDCA cycle, from planning to building operational frameworks.

Rakuten Mart:

Position:

Why We Hire

This recruitment is to drive the expansion of our business scale.

- Rakuten Mart's service areas and delivery methods

We cover 12 million households in the greater Tokyo area, shipping from two automated warehouses. We have built an efficient H&S-type delivery network, enabling same-day delivery and temperature control of products. Furthermore, our state-of-the-art automated warehouses reduce walking time during product searches and product verification work, enabling highly efficient operations.

Position Details

You will be responsible for everything from new customer acquisition to existing customer nurturing, including data analysis (customer, product, UI, and other sales-related aspects), and will be responsible for one of the following:

Main Responsibilities
1.New User Acquisition and Retention
- Formulate new user acquisition plans and budgets.
- Plan and execute promotional campaigns.(direct mail, digital advertising, posting ads, etc.)
- Select and manage external/internal media.

Project Example:
Planned and executed the subscription service "Shopping Support Plan" as a retention initiative.

2.Increase Purchase Frequency and Amount for Existing Users
‐ Formulate existing user nurturing plans and budgets.
- Plan and execute customer nurturing programs and CRM initiatives
(e.g., promoting collaboration with Rakuten Group services).
- Propose UI/UX improvements for Rakuten Mart WEB and APP.

3.Identify Issues and Opportunities through Data Analysis and User Research

4.Building and stabilizing operations for new marketing activities

Work Environment

Organization
Promotion Execution Group: 14 members (7 full-time employees, 7 temporary agency employees)

Our team is comprised of individuals with a wide array of backgrounds, including experienced marketing and operations professionals, as well as recent university graduates.

Attractions

‐You will work in an environment where you can handle everything from analysis to planning and execution by leveraging Rakuten's big data.
‐You can be involved in the business launch phase.
‐Due to the small size of the organization, you will have frequent contact with management, and you will be able to drive various initiatives under your own control. While the responsibilities are significant, you can feel the sense of fulfillment and reward that comes from driving the business.

Mandatory Qualifications:

‐ 2+ years of experience in marketing or planning (either at a business company or an agency is acceptable)

Desired Qualifications:

‐ Marketing experience with e-commerce services
‐ Data analysis skills using SQL, R, Python, etc.