Product management - Media & Trend Department, Marketing Solutions Business(A&M)

Description

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Business Overview

The Ad & Media Company provides advertising and marketing services, including digital advertising, research, and influencer business.
Its key strength lies in offering comprehensive solutions across all aspects of marketing—from upstream strategy planning to downstream execution such as advertising operations, performance measurement, and data analysis.

Marketing-related businesses include a wide range of marketing businesses, such as "Rakuten Marketing / LinkShare," which provides solutions for all digital marketing; "Rakuten Data Marketing," which provides marketing solutions utilizing Rakuten's owned big data; and "Rakuten Insight," which provides marketing research services. This is an environment where you can place yourself in an organization that forms the core of the Rakuten Group, leading to your own growth and career advancement.

Department Overview

The Media & Trend Department oversees Rakuten’s media business, serving as a key user touchpoint within the Rakuten Group.

Guided by the mission “Supporting everyday life,” we operate multiple media services—including point-based media, news, and lifestyle content—used by more than 10 million users on a monthly basis.Our portfolio of media services includes Rakuten Super Point Screen, Rakuten Web Search, Rakuten Personal Finance, Infoseek, Rakuten Real Estate, Rakuten Blog, Rakuten Recipe, and Rakuten Calendar.

Position:

Why We Hire

Guided by the mission “Supporting everyday life,” through media experiences that become starting points for users’ daily purchasing decisions and actions, we aim to maximize the value of the Rakuten ecosystem as a whole.

In addition to continuously transforming existing media services, the department actively takes on the challenge of launching new media and creating new value.
By leveraging Rakuten Group’s vast data assets and AI technologies, we strive to enhance user experience while achieving sustainable business growth.

Beyond media operations, the department also includes teams responsible for planning and developing promotional solutions for merchants on Rakuten Ichiba, as well as planning and supporting the sales of advertising products that bundle multiple media platforms across the Rakuten Group.
This enables a multi-layered business model that integrates media, data, and advertising.

Attractions of the Role

As we operate multiple media services, there are many positions with significant responsibility within each media, allowing individuals to take ownership and work proactively with a high level of autonomy.
In addition, by building experience and delivering results in one media service, employees have opportunities to move on to other media within the department and take on new challenges, enabling diverse career paths over time.

Rather than being confined to a single service or function, the Media & Trend Department offers an environment where individuals can pursue cross-ecosystem challenges—spanning media, data, and the broader Rakuten ecosystem—while balancing user value and business value.

Position Details

Position Overview

This role is a product management position within the Media Business, responsible for accelerating the growth of assigned media products while maximizing user experience and business value.

You will be involved throughout the entire product lifecycle—from defining product vision and strategy to planning, development execution, performance measurement, and continuous improvement—while accurately capturing market trends and user needs.

Depending on the assigned product and your experience and interests, this role offers a flexible scope ranging from ownership of specific features to leading overall product strategy and execution.

Key Responsibilities

The scope of responsibilities will be determined based on experience, skills, and assigned products.
Depending on your background and seniority, if hired into a management role, you may also be involved in team management, talent development, and organizational development.

- Product Vision, Strategy, and Roadmap Development
- User Research and Market / Competitive Analysis
- Data Analysis and Insight Generation
- Planning, Requirements Definition, and Development Execution
- Stakeholder Collaboration and Alignment
- Post-Launch Evaluation and Continuous Improvement
- KPI Definition and Progress Management

Work Environment

- Business Division: Ad & Media Company /Global Ad Division: Approximately 700 employees
- Department: Media & Trend Department: about 80 employees, about 5 employees are working for Product management role
- Age Range: 20-40
- Ratio: More than half are mid-career hires

Mandatory Qualifications:

- Experience in product management, product ownership, or equivalent roles for web services or mobile applications
- Experience using data and KPIs to identify issues, make decisions, and drive product improvements
- Experience driving product initiatives from a user-centric perspective while collaborating effectively with multiple stakeholders

Desired Qualifications:

- Experience developing products in the internet media domain
- Data analysis experience using SQL, Python, BI tools, or similar technologies
- Experience contributing to product strategy development or roadmap planning
- Experience leading teams or cross-functional projects, or people management experience
- Experience launching new products or major features