Social Media Marketing Specialist – Taiwan Market (Data-Driven / Global Expansion)

Job Description

One of our top clients, one of the largest product comparison services in the market, currently experiencing rapid global growth, is hiring a Social Media Marketing professional to support and expand the Taiwan market.

The company is part of the Line Yahoo group, a company with more than 200 employees located in Tsukiji, Tokyo.

The company own one of Japan's largest product comparison services, which has grown into a site with over 30 million monthly users domestically, launched its overseas operations in 2017 and is now expanding its services across eight countries and regions.

As the Taiwan business continues to grow steadily, we are now looking for a new team member to further expand the operation.

This position goes beyond simply creating posts or videos. It is a comprehensive SNS marketing role responsible for end-to-end processes including data design, collection, visualization, analysis, and strategic proposal development.

By leveraging social media platforms, you will analyze Taiwanese user behavior data, identify challenges, and propose strategies that contribute to product improvement, CVR optimization, and enhanced user experience.

From Japan, you will utilize Taiwanese Mandarin and your deep understanding of the local market to directly contribute to business growth in Taiwan. This is a highly rewarding position with real impact.

Key Responsibilities

SNS Operations & Content Marketing

• Strong copywriting skills
  
  
• Planning and managing posting schedules, and executing content distribution
  
  
• Setting KPIs, analyzing results, and implementing improvement measures
  
  
• Planning and executing creative SNS initiatives to enhance user engagement
  
  
• Planning posts and short-form videos for Instagram, Facebook, Threads, etc.
  
  
• Data Collection & Visualization
  
  
• Analyze post performance and optimize content strategies
  
  
• Collect and analyze competitor data, user behavior data, and online buzz indicators
  
  
• Organize findings into monthly SNS performance reports
  
  
• Operational Optimization & Product Improvement Proposals
  
  
• Regularly monitor and aggregate operational and traffic metrics, and propose improvements
  
  
• Analyze user acquisition funnels and develop data-driven strategies to improve CVR, activation rate, user experience, and retention
  
  
• Analyze usage data to identify user needs and behaviors, and implement optimization measures
  
  
• Analyze dashboard data to plan initiatives that increase traffic and follower acquisition
  

Position Highlights

• Be involved from the launch phase of SNS planning through execution, operation, and analysis
  
  
• Opportunities to collaborate with Marketing, PR, and SEO teams, gaining hands-on knowledge in short-form video × marketing integration
  

Ideal Candidate Profile

• Empathy with the challenges we address (the “decision-making” domain) and genuine interest in solving them
  
  
• Alignment with our company values and team culture
  
  
• Strong logical thinking, communication skills, attention to detail, and presentation ability
  
  
• Ability to gain trust and drive initiatives collaboratively
  
  
• Comfortable working in a fast-paced growth environment
  
  
• Strong sense of ownership and problem-solving mindset
  

Department

Overseas Business Division – Taiwan Business Team

The Taiwan team consists of three members. Since all members joined mid-career, it is an easy environment to adapt to.

The Overseas Business Division includes members from diverse backgrounds such as the United States, Brazil, Thailand, the Philippines, and Indonesia. There is active interaction within and across teams, including company-wide meetings, lunch gatherings, tea sessions, and seasonal events.

Requirements

(Must Have)

• Native-level Taiwanese Mandarin
  

• Deep understanding of Taiwanese culture and market
  

• Japanese language proficiency equivalent to JLPT N3 or above
  

• Basic PC skills (Google Workspace, Slack, Chatwork)
  

• Practical experience with Google Analytics
  

• Excel skills (functions, pivot tables) and general Office software proficiency
  

• At least 6 months of SNS operation experience (brand accounts, personal accounts, or marketing projects)
  

• Ability to plan video concepts and write scripts; proficiency in editing software such as Premiere, Final Cut, CapCut, etc.
  

• Ability to design image/text layouts and strong writing skills; proficiency in design tools such as Illustrator, Photoshop, Canva, etc.
  

Preferred Qualifications

• Experience creating weekly data analysis reports (content/SNS data aggregation, issue analysis, insights, recommendations)
  

• Strong knowledge of SNS platforms such as Facebook, Instagram, Threads
  

• Experience or knowledge in SNS advertising (Facebook, Instagram, Threads Ads)
  

• Experience collecting and analyzing web user behavior data and sharing insights with editorial teams
  

• Experience in customer behavior analysis and predictive modeling for precise and latent target segmentation, and maximizing marketing effectiveness
  

• Practical experience in digital marketing-related roles
  

Benefits

Compensation

Annual Salary: 4,000,000〜6,000,000円

Work Location

Sumitomo Realty Tsukiji Building

7-17-1 Tsukiji, Chuo-ku, Tokyo

Employment Type

Contract Employee (Renewal: Every 3 months) ※ Permanent employment option available.

Working Hours

- 10:00 AM – 7:00 PM

- Flexible working hours (Core time: 11:00 AM – 5:00 PM)

Salary & Bonuses

- Salary increase: Twice a year

- Bonus: Twice a year

- Salary structure: Monthly salary & bonus system

Holidays & Leave

- Full two-day weekend (Saturday & Sunday), public holidays

- Annual paid leave

- Summer vacation

- New Year’s holidays

- Bereavement leave

- Special leave (e.g., leave for VISA acquisition)

Benefits & Welfare

- Remote work system (1 time per week - Wednesday)

- Company-provided PC (Mac/Windows selectable | Engineers, designers, and PdMs can specify specifications)

- subsidy for purchasing listed products

- Childcare

- Remote work & reduced working hours

- Leave for child caregiving

- Household chore assistance

- Childbirth celebration goods subsidy

- Babysitter fee subsidy

- Childbirth allowance & bonus

- Peer bonus system

- Club activity system

- Book purchase support

- Self-branding system (subsidy for qualification acquisition)

- Celebration bonus system (subsidy for wedding, childbirth, and birthday celebrations)

- Awards program (company-wide awards held twice a year)

- Office Glico (snack service)

- Regular health checkups

- Influenza vaccination

- Completely non-smoking indoors

Requirements
(Must Have) Native-level Taiwanese Mandarin Deep understanding of Taiwanese culture and market Japanese language proficiency equivalent to JLPT N3 or above Basic PC skills (Google Workspace, Slack, Chatwork) Practical experience with Google Analytics Excel skills (functions, pivot tables) and general Office software proficiency At least 6 months of SNS operation experience (brand accounts, personal accounts, or marketing projects) Ability to plan video concepts and write scripts; proficiency in editing software such as Premiere, Final Cut, CapCut, etc. Ability to design image/text layouts and strong writing skills; proficiency in design tools such as Illustrator, Photoshop, Canva, etc. Preferred Qualifications Experience creating weekly data analysis reports (content/SNS data aggregation, issue analysis, insights, recommendations) Strong knowledge of SNS platforms such as Facebook, Instagram, Threads Experience or knowledge in SNS advertising (Facebook, Instagram, Threads Ads) Experience collecting and analyzing web user behavior data and sharing insights with editorial teams Experience in customer behavior analysis and predictive modeling for precise and latent target segmentation, and maximizing marketing effectiveness Practical experience in digital marketing-related roles