Strategic Alliance Manager

Strategic Alliance Manager - APAC

At Jabra, we don’t just engineer advanced audio and video solutions — we engineer the power to connect, collaborate, and thrive. As part of the GN Group, with over 150 years of innovation behind us, we are committed to delivering sound and video solutions that empower people to do more. From professional-grade headsets and earbuds to intelligent video conferencing tools, we make hybrid work and seamless collaboration a reality in over 100 countries — and counting.

The Strategic Alliances Manager is responsible for developing, managing, and growing partnerships that drive business growth, market expansion, and joint value creation. This role focuses on building long-term relationships with key partners (, technology vendors, channel partners, and ecosystem players) and ensuring alignment with the company’s strategic priorities.

The team you will be part of:

You will be of the APAC Strategic Alliances team, reporting directly to the Director of Strategic Alliances APAC. You will also be working with our Japan Sales & Marketing team to help drive opportunities and envision Japan GTM framework with our alliance partners.

Key Responsibilities

1. Partnership Strategy & Development

• Define and execute the strategic alliances roadmap aligned with business objectives
• Identify, evaluate, and onboard new partners to expand the ecosystem
• Develop business cases and partnership models (, co-sell, co-market, co-develop)

2. Relationship Management

• Serve as the primary point of contact for key alliance partners
• Build senior-level relationships (, executives, regional leads)
• Conduct regular business reviews (QBRs) and ensure alignment on goals and outcomes

3. Revenue Growth & Business Impact

• Drive joint revenue targets through partner-led initiatives
• Collaborate with sales teams to enable co-selling motions and pipeline generation
• Track and report on partnership performance metrics (, revenue, pipeline, ROI)

4. Cross-functional Collaboration

• Work closely with sales, marketing, product, and regional teams
• Align joint go-to-market (GTM) strategies with internal stakeholders
• Ensure effective execution of campaigns, launches, and partner programs

5. Program Execution & Governance

• Develop and manage alliance frameworks, processes, and KPIs
• Ensure accountability on both sides for deliverables and milestones
• Manage contracts, agreements, and compliance with partners

6. Market & Ecosystem Insights

• Monitor industry trends, competitive landscape, and partner strategies
• Identify new opportunities for collaboration and innovation
• Provide insights to leadership on partnership investments and priorities

Key Skills & Qualifications

Experience

• 5–10+ years in strategic alliances, partnerships, business development, or sales
• Experience working with global technology partners (, Microsoft, Zoom, Google, etc.)
• Proven track record of driving measurable business growth through partnerships

Skills

• Strong stakeholder management and influencing skills
• Strategic thinking with ability to execute operationally
• Excellent communication and negotiation skills
• Data-driven decision-making and performance tracking
• Ability to manage complex, multi-market partnerships

Education

• Bachelor’s degree in related field

Key Performance Indicators (KPIs)

• Partner-driven revenue and pipeline contribution
• Growth of strategic partner accounts
• Number and impact of joint GTM initiatives
• Partner satisfaction and engagement levels
• Achievement of alliance-specific objectives and milestones

Success Profile

A successful Strategic Alliances Manager is:

• Highly collaborative and relationship-driven
• Commercially focused with strong business acumen
• Proactive, accountable, and results-oriented
• Comfortable operating across regions and cultures
• Able to balance strategic planning with hands-on execution

At GN, we pride ourselves on encouraging flexible working whenever possible. We trust our people to get the job done, to know when in-person collaboration is better than hybrid, and to be present when it's needed most.

We encourage you to apply

Even if you do not possess every skill listed above, we welcome your application along with your portfolio if you believe you have relevant transferable skills. We highly value a mindset, motivation, and interest that aligns with our core values, to not only ensure growth for you, but for your team and the wider GN organization as well.

We are focused on an inclusive recruitment process

All applicants will receive equal consideration for employment. As such, we encourage you to submit your CV without a photo to ensure an equal and fair application process.

If you have any special requirements for the interview, please notify the Hiring Manager upon accepting the interview invitation.

Join us in bringing people closer

GN brings people closer through our advanced intelligent hearing, audio, video, and gaming solutions. Inspired by people and motivated by innovation, we deliver technology that enhances the senses of hearing and sight. We empower individuals with hearing loss to overcome real-life challenges, enhance communication and collaboration within businesses, and deliver exceptional experiences for audio and gaming enthusiasts.

We hope you will join us on this journey and look forward to receiving your application.

#LI-Jabra