Marketing Data Specialist - Energy Business Department

Description

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Business Overview

Rakuten is Japan's largest marketplace and Internet ecosystem, offering a wide range of more than 70 services, including e-commerce, travel, banking, fintech, food delivery, golf, insurance, instant messaging, and mobile networking. Rakuten offers more than 140 services worldwide, of which Communications & Energy Company is the division that operates the cell phone business and other telecommunications and electric energy-related businesses.

Please see below for a list of Communications & Energy Company's services*.

Department Overview

As a retail electricity provider of the Rakuten Group, Rakuten Electricity provides "Rakuten Denki," an electricity service for general households, and "Rakuten Gas," a city gas service. Rakuten Electricity is expanding its services to become the No. 1 new electric power company by providing a safe, convenient, and affordable experience close to its users.

The service features a simple design with a basic charge of zero yen and a single metered charge based on the amount of electricity used, instead of the complicated and difficult electricity rate plans of the past. The service allows customers to receive Rakuten points based on their electricity bills and to pay their electricity bills with the points.

Furthermore, the digitization of the energy field is expected to continue in the future, including the digitization of electricity meters, the development of mobile communication technology, and the spread of IoT and AI. With the spread of distributed power resources such as solar power generation, storage batteries, and electric vehicles, virtual power plants (VPPs) can be used to control and optimize power supply and demand, bundle power sources generated by each household, and mutually trade power. I can also imagine a future where this is done. Against this backdrop, we aim to establish a new power platform by leveraging Rakuten Group's IT technology and big data.

Position:

Why We Hire

This is an expansion-driven recruitment. Backed by steady and sustained revenue growth, we are looking to add talented members to our team to further strengthen our marketing operations.

Position Details

You will be responsible for data management across all marketing activities aimed at driving customer acquisition for "Rakuten Denki."

In the future, you will also have the opportunity to take on hands-on marketing operations.

Specific Duties Include

- Conducting analysis by combining user behavior and profile data from various Rakuten Group services with Rakuten Denki user data.

- Establishing PDCA cycles through KPI management and dashboard creation using BI tools for performance measurement.

Reviewing previous-day metrics using BI tools such as Domo or Tableau to drive daily operational improvements.

Future Career Path

- You will have the opportunity to transition into planning and executing marketing campaigns that leverage the vast array of services and assets within the Rakuten Group.

Work Environment

Business Planning team

Number of people: 6 people

Composition: men and women in their 20s-40s

All are mid-career hires, some with no experience in the energy industry.

Mandatory Qualifications:

- Minimum of 2 years of experience in measuring or reporting Web Marketing performance.

Hands-on experience in building and managing dashboards using BI (Business Intelligence) tools.

Desired Qualifications:

- Business-level English proficiency
- Experience in web marketing

#business #marketing #PR #communicationsandenergy

Languages:

Japanese (Overall - 4 - Fluent)