Product marketing Leader Growth Hacker - Marketing Section, Corporate Business Marketing

Description

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Business Overview
The Rakuten Group operates over 70 services globally, including e-commerce services represented by "Rakuten Ichiba" and Fintech (financial) services such as "Rakuten Card." Within this ecosystem, Rakuten Mobile aims to overturn the conventional wisdom of existing telecommunications carriers and build a truly customer-centric, innovative mobile network. At the same time, we serve as a DX (Digital Transformation) support company within the Rakuten Group. Our mission is to combine the technologies and assets of the Rakuten Group with our own unique value-added solutions to deliver them to corporate clients, thereby contributing to their digital transformation.
We invite you to fully demonstrate your capabilities and join us in growing together while contributing to the realization of our customers' digital transformation.

Department Overview
This department is responsible for B2B marketing at Rakuten Mobile.
We strategically promote not only mobile network services but also our own proprietary products on a daily basis.
To embody one of our "Success Concepts," "Maximizing Customer Satisfaction," we always approach our work from the customer's perspective.
We conduct marketing activities through various channels, including digital marketing, events, social media, and owned media. We support your growth as a marketer through your daily work.

Position:
Why We Hire
We are expanding our team to strengthen the sales promotion of our focus services.

Position Details
As a product marketing lead for one or more products, you will formulate marketing strategies, including mid-to-long-term plans, and drive the growth of our products. (For certain products, you will work in a team structure and be expected to demonstrate leadership.) In addition, you will be responsible for planning and executing measures such as events. You will also primarily handle operations such as listing advertisements. By being part of Rakuten Mobile, you can experience the end-to-end process of B2B marketing while growing alongside the company.

Work Environment
35 members (15 in Marketing, 20 in Planning/Organization)

Mandatory Qualifications:

- At least 5 years of professional experience

- Experience in B2B marketing

- Experience in SEM marketing (SEM, SEO, EFO, LPO)

- Experience using SFA or MA tools

- Communication skills (negotiation and coordination with internal and external parties)

- Sociability

- TOEIC score of 600 or higher

Desired Qualifications:

- Leadership/Project management skills

- Experience in planning sales strategies

- Experience in data analysis and analytical tools (Google Analytics, Adobe Analytics, Tableau, etc.)

- Marketing experience in the IT/telecommunications industry

- Business-level English proficiency (English communication may be required depending on the assigned service)