As Prime Video JP continues to grow its portfolio we are currently seeking a Senior Marketing Manager to manage our marketing for properties spanning Scripted (Movies and Series) and Unscripted (Romance Reality and Comedy Shows) contents. You will develop marketing strategies and execute 360 degree marketing plans to expand our audiences working closely with internal stakeholders including Amazon Studios Content Acquisition PR Marketing Creative Owned Merchandising Brand and Legal as well as licensors and advertising agencies.
Key job responsibilities
Lead the marketing strategy and go-to-market plans for Prime Video contents/titles working in close collaboration with internal teams advertising and media agencies and media platforms to achieve business goals and marketing KPIs.
Analyze consumer insights understand the competitor landscape and serve as the subject matter expert for marketing of shows/contents in Prime Video Japan.
Present marketing strategies and share ongoing performance updates with senior leadership.
Establish and manage launch timelines ensuring appropriate processes procedures forms and tracking are in place with internal and external stakeholders to maintain scheduled campaign delivery.
A day in the life
As a Senior Marketing Manager at Prime Video youll spearhead marketing strategy for show/title launches from campaign concept to execution and be responsible for achieving viewership and signup goals. Youll orchestrate cross-functional collaboration with internal PR Creative teams media and social agencies and licensors to deliver impactful single-title campaigns. Your day-to-day includes leading marekting campaign strategy managing campaign timelines across multiple launches and delivering regular performance reports to management with data-driven approach. This role offers the opportunity to lead marketing campaigns of Prime Video contents in scale in a fast-paced creative environment.
- 8 years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience building executing and scaling cross-functional marketing programs
- Speak write and read fluently in English
- Speak write and read fluently in Japanese
- Experience managing multiple projects prioritizing planning and managing time
- Experience establishing successful partnerships with internal and external teams to execute tactical initiatives or equivalent
- Experience in the entertainment industry
- Experience driving direction and alignment with large cross-functional teams and agency partners
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Required Experience:
Manager
Employment Type : Full-Time
Department / Functional Area: Marketing
Experience: years
Vacancy: 1