Digital Marketing Analyst

Key Responsibilities

Profile Management & Listing Optimization

• Claim, Create, Onboard, and maintain client listings on Google, Bing, and other platforms as required.
• Enrich and optimize Google Business Profile (GBP) listings for ProManage clients — ensuring categories, descriptions, photos, services, and hours are complete and accurate.
• Navigate Google Maps and Street View to verify and correct listing latitude/longitude coordinates and address details.

Data Analysis & Reporting

• Maintain structured client databases and listing records using Excel / Google Sheets — including regular updates, data validation, and cross-referencing.
• Apply strong analytical skills to identify trends, flag inconsistencies, and generate actionable insights from listing performance data.
• Prepare clear and accurate reports on optimization progress, client status, and platform metrics for internal and client-facing use.
• Regular performance monitor to ensure the client business growth.

Client Interaction & Communication

• Engage professionally with clients via Email, Phone, and WhatsApp regularly to gather content requirements, share updates, and resolve listing-related queries.
• Build and maintain positive client relationships through proactive communication, timely follow-ups, and a solution-oriented approach.
• Document all client interactions and update CRM/tracking sheets consistently.
• Ensure regular follow-ups to ensure continued value delivery.

Cross-Functional Collaboration & Efficiency

• Coordinate with internal teams — design, keyword research, customer success, and marketing — to deliver integrated value to clients.
• Use Microsoft Teams or equivalent collaboration tools for seamless communication and task tracking.
• Prioritize tasks effectively to meet assigned TATs (Turnaround Times) with a high standard of quality.
• Drive automation in workflows and communication
• Enhance decision-making using data and AI insights

Role Expectations

• Manage a high volume of accounts in a fast-paced environment
• Deliver consistent performance improvements across campaigns
• Maintain strong execution discipline while scaling operations
• Ensure clients realise tangible business value from the platform
• Strong interest and comfort in engaging directly with clients regularly to drive performance and build long-term relationships

Key Requirements

• Minimum 2 years of experience in digital marketing, customer success, operations, or performance marketing
• Educational background in Engineering, Technology, Analytics, or related fields
• Understanding of digital marketing channels (Google Ads, SEO, Social Media, etc.)
• Analytical mindset with ability to translate data into actionable insights
• Hands-on approach with strong execution and problem-solving skills
• Exposure to AI tools such as ChatGPT, Claude, GA4 insights, HubSpot AI, Power BI (AI visuals), or similar
• Advanced proficiency in Excel, including formulas, pivot tables, charts, macros, and data modelling.
• Experience in creating and maintaining dashboards for performance visualization and reporting.
• Strong communication and stakeholder management skills
• Ability to manage multiple clients, priorities, and SLAs effectively
• Multilingual ability preferred

Success Metrics

• Improvement in client performance
• Increase in client retention and repeat business
• Adoption of optimization recommendations
• Reduction in operational errors and SLA breaches
• Overall client satisfaction and engagement levels

Skills Required
Hindi, Digital Marketing, Advance Excel, Client Relationship, Data Analysis And Interpretation