Senior Brand Strategist, JP, Amazon Brand Innovation Lab

Senior Brand Strategist in Brand Innovation Lab takes the lead in gathering data and research from across the Amazon ecosystem and beyond, to construct insights that drive creative briefs and campaign pitches, help clients better understand how to construct investment in Amazon, analyze results to help drive additional business, and help all parts of the Brand Innovation Lab org find opportunities to optimize our approach to brand strategy. The role will interface with clients, sales, various product and data / research teams, while working closely with Brand Innovation Lab's creative and program management team members.

Brand Innovatioin Labのシニアブランドストラテジストは、Amazonのエコシステム内外からデータや調査結果を収集し、以下の業務をリードします。これには、クリエイティブブリーフやキャンペーン提案を推進するためのインサイトの構築、クライアントがAmazonへの投資の構築方法をより深く理解するための支援、結果を分析して追加のビジネスを推進するためのサポート、そしてBrand Innovation Labの組織全体がブランド戦略のアプローチを最適化する機会を見つける支援が含まれます。クライアント、営業、さまざまなプロダクトチームやデータ / リサーチチームと連携しながら、Brand Innovation Labのクリエイティブチームやプロデューサーと緊密に協力して業務を進めます。

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Key job responsibilities

• Work with various teams across Amazon to curate first-party data and research, pull third-party research, and leverage your experience and intuition to develop insights the creative team can use to develop creative campaigns and solutions to respond to client RFPs and briefs
• Stay informed on various market trends that are relevant to the top advertisers
• Become an expert on the various channels within the Amazon ecosystem so you can quickly assess customer behavior trends that are relevant to the media and creative solutions proposed
• Be a leader within the team on Amazon channels and customer engagement opportunities
• Work closely with sales and account teams, and Brand Innovation Lab Sr Solutions Managers on account planning and media recommendations that support creative proposals
• Work with internal teams to conduct a range of tests and studies (e.g., brand-lift study) to address specific client questions or needs
• Work with the team to conduct reviews of unsuccessful proposals to identify opportunities to improve our pitches and increase win rate
• Lead internal discussions regarding tracking and reporting requirements for all relevant campaigns to ensure we can report on what was promised in the pitch
• Work with the account team to conduct post-campaign reports and analyses of performance against pre-determined brand success metrics that help clients see the value of working with Amazon for brand campaigns, and to help sell through additional work
• Identify reporting opportunities using non-first-party data sources, like social media
• Help develop the Amazon story for why clients should feel compelled to work with Amazon by helping them understand how they can benefit from our customer obsession
• Blend quantitative and qualitative approaches to achieve outcomes

The ideal candidate will have a passion for data, be a strategic thinker, be driven to find solutions where none are readily apparent, and have a track record of achieving impressive results. You will thrive in ambiguous situations and be motivated by the opportunity to build something new from scratch. You naturally turn to data to assess marketing effectiveness and develop solutions. You think big but with an eye to a smooth and successful execution. You are a force multiplier, helping all aspects of our work be more effective from better customer experiences to delivering more effective campaigns to increasing win rate and strength of client relationships—you fill a crucial role in the Brand Innovation Lab org taking the next step in our evolution.

A day in the life

1日の過ごし方の例

About the team

Amazon Ads supports advertiser's marketing activity on Amazon by using a variety of ads products and our unique solutions so that advertisers can enhance Amazon's customer's purchase experience and achieve their business goals.

The Brand Innovation Lab within the Amazon Ads focuses on developing new and innovative solutions to enable our customers engage with brands in ways that enhance their experience of Amazon's consumer products and services.

Amazon Adsでは、企業がAmazonで行う広告活動の革新に努めています。Amazonのサービスやプロダクト上で独自の広告ソリューションを用いて、カスタマーエクスペリエンスを強化するとともに、広告主様の事業目的の達成を実現します。

Amazon Adsに所属するBrand Innovation Labのミッションは、広告主に対して斬新で革新的なAmazonならではの新しい広告展開を考えて実現させることです。Amazonでしか出来ない広告展開を考えるために、幅広いブランドに向けてAmazon独自のキャンペーンを制作します。アートディレクター、デザインテクノロジスト、プロデューサーと協力し、Amazonのキャンバス（Alexa、Twitch、Prime Videoなど）をハックしながら革新的な作品を生み出していきます。カスタマーセントリックな発想のもと、常に登場する新しいテクノロジーを活用してアイデアを生み出します。

BASIC QUALIFICATIONS

PREFERRED QUALIFICATIONS

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