Principle Marketing Development Manager - LC

Responsibilities

Development and Implementation of the APAC LCmarketing strategy and business development

• Lead, develop and maintain overall APAC LC product, marketing and channel optimization strategy (including Ecom) and roadmap for APAC.
• Knowledge about the competitive offerings and maintaining competitive programs to ensure appropriate and real-time positioning versus competition
• Active leader / member in all new product launch teams, partnering with business development managers and field sales management teams and marketing services to define the core positioning and messaging that will be used to develop product launch materials and sales tools to ensure market success.
• Lead active product portfolio management; define product / solution segmentation and positioning, manage all aspects of technical product management, ensuring products meet evolving customer needs, product pricing and lifecycle management.
• Oversee the creation and implementation of the APAC QAQC annual Marketing strategy - including campaigns, events, digital marketing, e-commerce and PR.
• Develop & execute with regular review & adjustments where required, strategic product marketing plans for the achievement of financial, market share and strategic growth goals & objectives.
• Drive capability of executional excellence across the APAC region through effective monitoring of results, ongoing improvements to execution and sharing of best in class practices across the region.
• Develop strong understanding of the customers, segmentation, channels and business drivers to be the Voice of customer for the APAC region
• Work closely with APAC subsidiaries Sales & Marketing teams; enabling them to meet their commercial objectives by providing them with appropriate enablement.
• Work closely with Global and local product teams to define marketing materials and programs.
• VoC (Voice of Customer) : maintain an active customer intimacy program and involvement, ensuring the voice of our customers informs and guides our product marketing decisions.
• In partnership with field team and marketing team, define strategic alliance opportunities to assess partnerships and licensing options

Qualifications