CRM Assistant Manager

Overview

The CRM (Client Relationship Management) team is a team of professionals committed to the development and growth of mid to high tier Retail and Omni clients. Through strategic use of digital platforms (such as Salesforce and 1 : 1 Client Advisor to Client communication App), together with in-depth insight of client data, we drive engagement and growth of clients in an efficient and effective manner.

The CRM Digital Products Assistant Manager will be responsible for multiple CRM related digital product launches, maintenance and enhancements of existing CRM Digital Products such as DDC (Client Information Capture Tool), Salesforce (SFSC & SFMC), Brilliance (1 : 1 Clienteling App), including Incidents & Inquiries support.

He / she will need strong communication skills as he / she will partner closely with Global teams (NY, Paris) and Local Teams such as Retail stores, Retail Excellence, Retail Client Event & Client Relations teams, Digital Commerce team and Client Care Center.

Reference of planned 2025-2026 Global / LVMH projects

• Brilliance Enhancements (1 : 1 Clienteling App) - ongoing
• DDC (Client Information Capture Tool) upgrade
• Salesforce Enhancements – Ongoing updates + Development of Event Management in SFSC (New Feature)
• Segmented client communication (email) from SFMC
• LINE binding to SFSC / SFMC

Key Accountabilities

Lead / manage projects for CRM product enhancements / launch

Enhance 1 : 1 Client Relationships through effective usage of CRM Digital tools

Create 1 : Some, 1 : M Client Communication Journey through SFMC Platform

Identify opportunities for and create 1 : Some (Store to Client), 1 : M (Brand to Client) client journeys to convert / reactivate clients through effective segmentation targeting in SFMC

Required