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Global Digital Marketing Specialist, Marketing Automation

Global Digital Marketing Specialist, Marketing Automation

HenkelTokyo, Tokyo, Japan
30+日前
職務内容の詳細

At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 47.000 pioneers around the globe. Our teams at Henkel Consumer Brands continuously drive the evolution in dynamic categories : Laundry & Home Care and Hair. With our trusted brands, including Persil and Schwarzkopf, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth.

Dare to make an impact?

YOUR ROLE

1. Data-Driven Customer Experience Strategy

  • Develop and implement a data-driven strategy for customer engagement across the virtual salon platform, with a focus on personalizing experiences at every stage of the customer journey—from discovery to post-purchase care.
  • Leverage customer data (e.g., behavioral insights, purchase history, browsing patterns) to create customer segments and tailor communications, offers, and recommendations.
  • Use analytics to understand customer behavior and preferences, optimizing the customer journey for maximum engagement and lifetime value.

2. Personalization & Segmentation

  • Drive the segmentation strategy to deliver highly relevant and targeted content, offers, and experiences to distinct customer groups based on their behaviors, preferences, and engagement patterns.
  • Collaborate with product and design teams to ensure that personalized recommendations, dynamic content, and tailored offers are seamlessly integrated into the virtual salon’s website, mobile app, and other customer touchpoints.
  • Build a deep understanding of customer personas and leverage this knowledge to ensure messaging and experiences feel individualized, timely, and meaningful.

    • 3. Omnichannel Customer Journey Optimization

  • Develop and optimize an omnichannel strategy to engage customers across various platforms (email, SMS, website, mobile app, and social channels) based on their preferences and behaviors.
  • Work with the eCommerce and customer experience teams to ensure consistency and relevancy across channels, from automated workflows to manual campaigns.
  • Create targeted messaging and offers for different points in the customer lifecycle, including acquisition, retention, re-engagement, and post-purchase care.

    • 4. Behavioral Insights & Analytics

  • Lead the analysis of customer data to identify trends, opportunities for improvement, and areas of customer friction, using tools like Google Analytics, platform insights, and customer journey analytics.
  • Continuously optimize and refine the customer experience by testing and iterating on customer journeys (A / B testing, multivariate testing) to ensure optimal messaging, timing, and targeting.
  • Track key performance indicators (KPIs) such as conversion rates, customer satisfaction (CSAT), lifetime value (LTV), churn rates, and customer retention to assess the effectiveness of personalization efforts.

    • 5. Collaborate Cross-Functionally

  • Partner closely with product, UX / UI, eCommerce, and customer support teams to ensure a seamless customer experience across all digital touchpoints within the virtual salon ecosystem.
  • Work with the content and design teams to ensure that personalized content is engaging, visually appealing, and consistent with the brand’s tone and messaging.
  • Align with the sales and customer success teams to ensure that personalized marketing initiatives also align with overall business objectives and customer satisfaction goals.

    • 6. Customer Loyalty & Retention

  • Develop personalized loyalty programs, promotions, and re-engagement campaigns based on customer behavior and preferences to drive retention and lifetime value.
  • Monitor customer feedback and sentiment to continuously improve the experience and ensure we’re meeting customer needs and expectations.
  • Create personalized post-purchase experiences, including tailored recommendations, follow-up content, and exclusive offers to increase customer satisfaction and repeat business.

    • 7. Stay Ahead of Data & Technology Trends

  • Stay informed about the latest trends in customer data analytics, personalization technologies, and best practices in creating data-driven customer experiences.
  • Evaluate and implement new tools and technologies that can enhance our ability to personalize the customer journey and provide more targeted experiences.

    • YOUR SKILLS

  • Over 2 years of successful Digital Marketing position
  • Good knowledge of major Digital Marketing tools and fields such as Google Analytics / Ads, Content Management, SEO, SEM and CRM as well as ability to quickly adapt to new tools
  • Excellent project steering skills to efficiently drive projects with multiple external and internal stakeholders (including IT teams)
  • Great collaborative and solution-oriented mindset
  • High interest in Digital Marketing trends and evolution

    • Nice to have :

  • Fluent in Japanese and full professional capabilities in English
  • Work experience in an international / APAC environment
  • FMCG experience

    • At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.

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    Marketing Specialist • Tokyo, Tokyo, Japan

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