Marketing Specialist - Japan

JOB DESCRIPTION

Marketing Specialist - Japan

As part of the APAC Marketing team, you will act as the Marketing Specialist for Japan with a primary focus on key brands such as Sea-Doo and Can-Am On-Road, with limited support on secondary brands such as Ski-Doo and Can-Am Off-Road. Under the direct supervision of the APAC Marketing Manager and in close collaboration with the local Country Manager, you will be responsible for the Go To Market Strategy for Japan (including product launches) you will also be involved in the local product strategy and pricing strategy while collaborating with the local dealers for their marketing and communications.

YOU’LL HAVE THE OPPORTUNITY TO :

• Oversee the research to establish key market segment for the Japanese market for key brands to inform the marketing strategy.
• Manages development and implementation of the go to market plans for the brands in order to meet established targets.
• Coordinates & monitor the planning and definition of marketing strategy, advertising campaigns, market potential, competition, retail promotions, and other activities for all brands.
• Defines advertising objectives, and builds and presents the brief to agencies so advertising campaigns are effective, economical, and appropriate for the intended audience.
• Adjusts marketing strategy and plans to meet changing markets and competitive conditions.

Responsible for Japan Go-To-Market Plans for all product lines

Dealer Marketing and Dealer communication :

Support on product :

YOU’LL THRIVE IN THIS ROLE IF YOU HAVE THE FOLLOWING SKILLS AND QUALITIES :

AT BRP, WHEN WE TALK ABOUT BENEFITS, WE GO ALL IN.

Let’s start with a strong foundation — You want it, we have it :

What about some feel good extras :

WELCOME TO BRP

We’re a world leader in recreational vehicles and boats, creating innovative ways to move on snow, water, asphalt, dirt and even in the air. Headquartered in the Canadian town of Valcourt, Quebec, our company is rooted in a spirit of ingenuity and intense customer focus. Today, we operate manufacturing facilities in Canada, the United States, Mexico, Finland, Australia and Austria, with a workforce made up of close to 23, spirited people, all driven by the deeply held belief that at work, as with life itself, it’s not about the destination; It’s about the journey.