Global Marketing Specialist - Color

About this Position

Drive sustainable growth of the Professional HAIR COLOR category for Global Professional division to gain market leadership in hair color market in JP / CN / APAC.

Become one of core member to grow the hair color brand with innovative NPD pipeline and customer-centric 360 marketing plan to maximize on / offline engagement with hair stylist and end-consumers across Asia.

Close collaboration and communication with internal / external stakeholders, partners, agencies, country teams.

Think big and be brave to join the exciting journey of innovation & change in the diverse, multi-national Shiseido Professional Business Unit.

What you´ll do

• Manage selected HAIR COLOR project independently using marketing skill & knowledge.
• Manage NPD plans / insight / targeting / concept / production / COG control / pricing.
• Make a clear USP, unique product story and Communication story.
• Manage developing new and existing marketing / communication activity / on-line and off-line tools to enhance customer journey touch points.
• Track progress of project KPIs for HQ and country.

Close collaboration and

communication with internal / external stakeholders, partners, agencies, country

teams.

What makes you a good fit

Track record in global / regional roles

developing product category brand strategies and activity at consumer goods

company.

Experience in NPD and / or 360 marketing,

on / offline communication (preferably in hair care or skin / body care) by oneself

Experience and skill to drive the above

marketing tasks independently

Brand Communication / PR / NPD / marketing /

digital marketing basic skills

Resilience for times of business transformation / Stress

tolerance / Flexibility

Experience in Region / Country collaboration

& steering a plus

International

experience, Asia preferred a plus

Some perks of joining Henkel

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.