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Global marketing specialist

Global marketing specialist

HenkelTokyo, Tokyo, Japan
30+日前
職務内容の詳細

About this Position

Drive sustainable growth of the Professional HAIR COLOR category for Global Professional division to gain market leadership in hair color market in JP / CN / APAC.

Become one of core member to grow the hair color brand with innovative NPD pipeline and customer-centric 360 marketing plan to maximize on / offline engagement with hair stylist and end-consumers across Asia.

Close collaboration and communication with internal / external stakeholders, partners, agencies, country teams.

Think big and be brave to join the exciting journey of innovation & change in the diverse, multi-national Shiseido Professional Business Unit.

What you´ll do

  • Manage selected HAIR COLOR project independently using marketing skill & knowledge.
  • Manage NPD plans / insight / targeting / concept / production / COG control / pricing.
  • Make a clear USP, unique product story and Communication story.
  • Manage developing new and existing marketing / communication activity / on-line and off-line tools to enhance customer journey touch points.
  • Track progress of project KPIs for HQ and country.
  • Close collaboration and communication with internal / external stakeholders, partners, agencies, country teams.

What makes you a good fit

  • Minimum '5 years marketing experience
  • Track record in global / regional roles developing product category brand strategies and activity at consumer goods company.
  • Experience in NPD and / or 360 marketing, on / offline communication (preferably in hair care or skin / body care) by oneself
  • Experience in KPI tracking
  • Experience and skill to drive the above marketing tasks independently
  • Brand Communication / PR / NPD / marketing / digital marketing basic skills
  • Project management skills
  • Content production / Agency management
  • Presentation skills
  • Business English / Japanese
  • Resilience for times of business transformation / Stress tolerance / Flexibility
  • Beauty market experience a plus
  • Sense for aesthetics and creatives a plus
  • Experience in Region / Country collaboration & steering a plus
  • International experience, Asia preferred a plus

    • Some perks of joining Henkel

  • Flexible work scheme with flexible hours, hybrid and work from anywhere policies
  • Diverse national and international growth opportunities
  • Globally wellbeing standards with health and preventive care programs
  • Gender-neutral parental leave for a minimum of 8 weeks
  • Employee Share Plan with voluntary investment and Henkel matching shares
  • Retirement Pension Plan (Corporate DC and CB composition)
  • Sick Leave
  • Group Term Life Insurance
  • Supplementary Workers' Accident Insurance

    • At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.

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    Marketing Specialist • Tokyo, Tokyo, Japan

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